Little & Loyal was born from a love of creating things that feel personal.

What started as Pawfect, a small business making personalised products for dogs, has grown into something bigger.

When Jaynie and I met, between us we had 7 cats and 5 dogs, so you could say our love for animals will always be at the heart of our business but as our lives grew and we became mums to three beautiful children, so did our ideas. We started thinking about all the other special moments we wanted to celebrate and the keepsakes we could create.

And that's when Little & Loyal was born.

We believe the best things are the ones that mean something. A name, a special date, a favourite photo, or a little reminder of someone you love. Those are the things worth holding onto.

Little & Loyal is all about celebrating the bond between our little ones and their loyal companions. From personalised pieces for your dog, to keepsakes for babies, children and families, every item is made with love and created to be treasured.

We're a small New Zealand business, creating each piece with care and putting a little bit of ourselves into every order.

Thank you for being here and supporting our little dream. 🤍

Little & Loyal x